Various Teams of Professionals at Digital Advent follow one mandate for each Customer Account – to – “Eat, live, drink breathe the Brand Onlineâ€. Smart campaigns are designed and executed to strike a relation with the target audience identified. A well thought strategy comprising of Geography, Target Audience, Product, and Service is devised for driving engagement. A Transformation of consumers, capturing communities lead to changing the way of business.
Our expertise lies in the successful application of advanced e-Marketing knowledge to complex business requirements and providing a solution to the end result expected. We have a mission to give the most memorable and best user experience on our – Customer’s web properties.
The entire gamete of services starts from Website Design, Search Engine Optimization, Pay Per Click, Social Media Marketing, Email Marketing to overall Digital marketing services
easy navigable website and applications, ensuring a better online experience of your products and services. latest industry standards HTML 5, CSS, content management systems and responsive design techniques to design a robust website/apps
Digital Marketing – Techniques To Win
The objective of our Digital Marketing activities is to help Brands optimize their Digital marketing performance.
Business objectives are studied, discussed to frame the Brand Digital Marketing Strategy to achieve the desired goals.
We provide services to accomplish end-to-end development of Digital Brand Marketing Strategy comprising the following elements:
- Lead Generation – Search Engine Optimization
- Engage the Consumer – Social Media Marketing
- Precise Targeting – Online Advertising
- Higher Conversion – Pay Per Click Management
Search Engine Optimization
Search Engine Optimization – SEO services are required when you want your identified target audience to easily find the information regarding your product or services when searching on internet.
In case they are unable to find your services in top rankings SERP – Search Engine Result pages of Google or any search engine, then you are losing your prospective customers.
Search Engine Optimization or inbound advertising plays a vital role in guaranteeing the success of any organization and business growth. The recipe should be perfect, so that your product & Services are noticeable to a huge number of potential clients. Hence it becomes really important to safeguard your brand identity in the Digital Space, and avoid any wrong step that affects your Brand presence. This shall lead to deep down listing of your Brand where it can’t be seen by your target audience.
Digital Advent is a well-established Search Engine Optimization company in India known for its transparency and adoption of White Hat techniques, ethical Search Engine Optimization services. Being your Digital Marketing Services partner we optimize your online presence for inbound marketing and ensure business growth and development by showcasing your products and services to your target audience in a more advance technological way.
A whole lot of activities starting from a proper research of your business, understanding the core objectives, your consumer preferences are thought of. SEO is a continuous and an ongoing process, the website is optimized for various search engines and the key performance indicators are observed and periodically measured. These parameters are optimized as per the business accordingly. A boost can always be given to the Products or Services that you offer by implementing new ideas and constantly innovating them to achieve success.
Steps involved in the SEO process:
Research for SEO
- Clear definition of business objective and deciding the internet presence for the Brand
- Brainstorm and understand your business for search queries your customers might be searching
- Understanding business by brainstorming and deciding on the keywords / search queries most commonly used by the Target Audience for the product or services you offer
- Research chosen keywords or search queries
- Record the best keywords depending upon search volume and relevancy of keywords as per your business
- Analytics is run for a few weeks before actually starting search engine optimization (SEO) – in case your business already have a website. This allows analytics to collect data and provide us with a baseline
Analysis for SEO
- Identification of the current position of your website in various Search Engine Result Pages (SERP) is accomplished using Analytics and Webmaster tools
- As far as the website design, navigation architecture and visual design is not good enough to engage the audience, no amount of SEO efforts will rank you well in search engines. We evaluate these aspects to sync with the SEO activities
- Competitive analysis is done, by creating a list of competition and checking their performance on search engines
Optimize
- The website is optimized basis the research made on the consumer behavior for the product or services delivered by your organization. Volume of the search queries is also studied and a strategy is carried out to attract maximum traffic base on your business objectives
- We will do search engine optimization which will cover onsite, offsite and local search optimization
- Check compatibility between browsers and W3C standards
Evaluate
- Evaluations are done at our end for your website by using analytics tool. We provide you reports showcasing the ranking of your site in search engines, keyword ranking and visitor/traffic and conversion reports etc.
Pay per Click Management
Achievement of Improvement in Brand’s presence in the digital sphere results in generation of more leads and thereby getting a better Return on investment. It is the most important task for any agency to showcase / list the Products / services on the first page of the SERP’s enabling customers find them. Digital Advent specializes in placing your Brand in the top of the Sponsored Section of the search results due to our vast experience and technical expertise.
Pay Per Click (PPC) is a very effective way to get your products and services in front of prospective customers. By deploying our skillful resources, you can increase your brands visibility very easily by targeting the right audience at the right place. Our team comprises of you and passionate people who are committed to deliver best results. We regularly monitor and measure your campaign’s performance with an objective to enhance your online presence.
We use White Hat Techniques and the right approach, for your products and services and get them instant visibility by choosing the correct phrases of keywords based on research, customer search and suitable to your product and service. Optimization of campaigns to ensure that your Product / services is always on top of the Sponsored Sections of relevant sites is our topmost priority. We ensure the practical realization of the basic rule of PPC campaigns to let our customer pays as per the number of clicks and visits to your website. Digital Advent’s PPC service enables you to get prompt results in terms of lead generation and improve ROI, conversion, when customers search for related products and services.
A continuous data analysis and optimization is carried out during the life cycle of the campaign. The business objectives for the campaign are studied and understood to produce the best results. Generating quality leads and thereby resulting in a better Return on investment is the primary focus of the campaigns run by us.
Keyword Research & Grouping
The two most import parts of running a successful PPC Campaign is to carefully find the right set of targeted keywords relevant that are searched and the data analysis. Another crucial element to the complete process is to review the campaign time and again and bring changes as per the consumer behavior, competition strategies to get the best ROI on the campaign
Demographic Targeting
Flexibility of PPC campaigns can be utilized to narrow down your target audience and promote your products and services on the basis of location, gender, age, interest and place.
Create Multiple Ads and Landing Pages
We create Visually engaging display ads and publish it on highly relevant sites targeting the right audience, which creates a directly connect to your landing page and will impact you by generating good quality leads. Appropriate designing of your campaign’s landing pages makes the experience highly relevant for the visitor/browser for the Product & services looked for.
Monitor CTR & Conversion
In the quest to improve the click through rates (CTR) and conversion rates, a PPC ad campaign needs to be written very methodically incorporating the right targeted keywords complimented by the engaging creative designs. The success of a PPC campaign is always dependent on the CTR and conversion rate
The chances of success is more when the prospect / visitor comes as a result customers search is found to be relevant to your products and services and catches their attention. The chances of conversion also becomes relatively high when this user comes to the landing page and find the content engaging and of his business / search interest.
Report & Optimize
The success of your PPC campaign is always measured and will be reported by our Customers. Key areas of the campaign that require improvement, modification will be identified and suggested by the customer on the basis of the results, depending on the number of clicks and conversion. We always welcome and seek Customer’s feedback on the effectiveness of the campaign to improve it further to achieve the business goals set.
Social Media Marketing
In today’s competitive world it is essential to stay in touch with the current customer and prospective buyers and engage directly to win their confidence and business. Your Brand’s awareness and improved customer service can be achieved by increased direct communication with the customer resulting to more business.
Digital Advent specializes in carrying out more user centric and engaging campaigns on the major social media platforms and enable more meaningful interactions with your customers through our Social marketing activities.
Online networking Marketing is a fundamental piece of the digital marketing strategy to promote your image in an immediate and positive route among your objective gathering of clients.
Advance social media marketing tools are used to engage, educate and proliferate your Brand. Customer reach is enhanced through our optimized strategy building team of social media marketing service professionals. Our services acts as a catalyst to allow your Brands proliferate through multiple social media channels, enabling you to do complete monitoring of your brands and customer sentiment analysis. This hereby helps in the better marketing and positioning of your products and services.
Digital Advent uses a set of robust social media marketing technical platforms, that can easily be integrated with the latest social networks basis there availability.
Our Digital Brand Management team helps you engage with new and existing customers on multiple social channels. The engagements and Return on investments can be monitored through Customer’s feedbacks and comments about your Brand, competitor’s industry terms and overall sentiment in the market for the Product and Services you deal in.
A positive Business growth can be seen and observed with the help of our technical expertise and measurement of the effectiveness of each post of the customized, specially tailored campaign run especially as per the needs of your business. Our optimized approach to Social Media Marketing can be seen through the Social analytics incorporated and the analysis of the current data trends and redefining of the campaigns for their success.
Create & Engage
After a much careful analysis, we create and distribute the content at once through Social Media Channels such as Facebook, Twitter, LinkedIn, Pinterest, etc. Bulk publishing of the content related to your Brand and targeting the right Target Audience is the most prominent and priority og the campaign that we run. Scheduling your posts as per your preferences with our social media tools is also a major task at hand accomplished successfully by our team.
Monitor & Listen
It is important to create an engaging Social Media property but it becomes more crucial to listen to customer conversations and analyze their sentiments. We lay special emphasis to monitor the negative and positive reviews received in notifications and manage all your Social streams by tracking your Social Media Properties. The changes in the Digital Brand Marketing policy are carried out basis these feedback and Correct Brand Perception is created. Reputation Management is also taken care and is an integral part of the whole process, corrective actions from time to time on user feedback are incorporated.
Measure
Social Media Marketing has the capability to generate quick detailed reports by measuring your campaigns success metrics. The social media profiles, content messages and mentionable sources of your brands can also be tracked down over the specified period of time.
Growth
Business growth of your brands can be ensured by tracking taping and engaging with the new prospects / visitors to your Social Media properties. It is important that we engage, educate them with the USP of the product and services. Make them aware about the Value added services by your organization and create the differentiation factor, enabling us achieve our target of Business Growth.
Get into a direct conversation with the customers through the social platform.
Online Advertising
Online Marketing plays a critical role in overall marketing mix of an organization, as the percentage of internet consumer spending grows, more and more businesses are allocating portions of their budgets to online advertising.
Being seen by your audience is only half the battle won. To drive return on investment or return on advertising spend, a thorough and diversified online advertising strategy must be in place, one that combines PPC, PPA, PPI and social media marketing tactics for optimal performance of the campaign.
Digital Advent provides an integrated online advertising campaigns that exposes to prospective buyers. Once a campaign begins, we track pertinent information such as traffic, conversions and user behavior. Our approach to online advertising combines creative messaging with required back-end analysis, to see what’s working and what could work better.
We specialize in various forms of online advertising including:
- Pay Per Click
- Contextual Advertising
- Pay Per Acquisition
- Pay Per Impression
- Local Search Advertising
- Text Link Advertising
- Banner Ads
- Web Video Advertising
Our Online Advertising services include:
Online Ad Strategy
Before spending time, we determine which PPC engines (Yahoo, Google, MSN, Ask etc.) and banner ad networks (DART, 24/7, Blogosphere, etc.) are most suitable. Target budgets for PPC and PPI campaigns are set, while ideas for creative and promotional campaigns are conceived and organized.
Media Planning & Placement
Occurring simultaneously with ad strategy, online media planning and placement is employed in an ongoing effort. It ties in closely with analytics to determine which networks, creative ads and keywords are yielding the best conversion rates.
Bid Management
Facilitates bidding and controls budgets on thousands of keyword phrases for all of search engines.
Copy-writing
It’s a scientific fact the wording of titles and descriptions impacts click-through rates, especially for paid searches. For example, using the same titles and descriptions for “cars†and “used cars†is a classic mistake and lost targeting opportunity. Time-consuming as it is, Digital Advent experiments with variations and writes targeted copy for each keyword phrase to ensure optimal client benefit.
Rich Media Banner Design
Movement and interaction within banner ads attracts higher click-through rates. The goal is to design a series of interactive banner ads relative to different types of products. This gets the client into consumer psychology and behavioral targeting.
Email Marketing
Most of the times the emails sent are filtered out by customers since they are irrelevant to their current taste and preferences, as a result without any conversion and leads your marketing budget to become ineffective. If you want to market your products and services in less time by spending less for the right customers, then Digital Advent can help you in approaching them in a faster and a more effective way.
Digital Advent’s email marketing service helps you to send customized messages in bulk to specified target groups of your database and engage with them in social media space. Through emails we help you to establish a direct engaging personal relationship with customers, which is valuable for your business. Email marketing is undertaken by us only after a detailed analysis is being done on the current and prospective buyers of your products and services. Using our email tools send out mails that are integrated with the social media and landing pages keeping in mind to generate quality leads, better engagement and better ROI. The following process is adopted by Digital Advent for email marketing.
Strategy
Our team’s expertise lies in providing an easy and approachable way of giving you important strategic assistance for your business. So you are better equipped in comparison to your competitors with the most effective email campaign. We combine technology, insights & analytics and industry expertise that can provide you with quick and effective solutions for email marketing.
Contact List Management
It’s important to maintain a list of targeted customers with whom we can connect, communicate and also ensure optimum conversions. We can help you to do better targeting millions of prospective customers and then build your entire email campaign accordingly.
Create & Design
Our email developers use their skill-set to design a unique customized email. We will offer creative and technological expertise in designing an email, using our creative concepts and brand development ideas. Furthermore, we can create personalized landing pages focussing on the email campaign content and better customer experience.
Targeted & Follow Up Emails
Digital Advent’s email marketing services can help you to send mails related to your products and services to exact target groups. You also have the option to follow up with the interested customers via email marketing or social media touch points and engage directly with them.
Campaign Tracking, Analysis & Reporting
After sending out emails, we will measure the success of the email campaign and analyze the performance and report on the basis of usage, click-through, opens, trends, subscriptions, hard bounce, soft bounce, social engagement etc.